NZ Expertise

Brand Naming

We create names that are memorable, unique, and legally yours.

Brand naming is one of the most important decisions you'll make for your company, product, or service. Get it right and you've got a name that cuts through, sticks in people's minds, and sets you up for success. Get it wrong and, well, you're stuck with it.

It's no easy task. The brand naming process includes proper research, creative brainstorming, and trademark vetting to ensure the name is actually available from a legal standpoint. We've been doing this for a long time, and we have the experience and expertise to create names that work.

Need help naming services, products, or categories? We do that too.

These are some Kiwis who make great decisions.

Names that work as hard as the businesses behind them.

View project

YouOwn

Branding, Digital

Helping Kiwis take their first step onto the property ladder, YouOwn brings shared ownership to life with a low deposit model and a clear vision for making homeownership achievable across Aotearoa.

View project

Workdek

Branding, Digital, Strategy

Workdek revolutionised worksite safety with a groundbreaking platform, and we helped them build a commanding digital presence from the ground up.

View project

Mighty Kind

Digital, Branding, Strategy

We helped Mighty Kind build a powerful ecommerce platform that amplifies their mission of creating opportunities through kindness.

Names that sound good in the boardroom and actually work in the real world.

Here's where most naming projects go sideways: someone falls in love with a name that's either already trademarked, impossible to say after a few beers, or means something unfortunate in another language. We've all seen the casualties.

We build trademark checking into the process from the start, not as an afterthought when you've already got the logo mocked up and told your mum about it. And we stress-test names in the real world – not just whether they look good on a mood board, but whether actual humans can remember them, spell them, and say them without pulling a face.

Our process balances creativity with pragmatism. We'll push you to be bold and different, but we won't waste your time on names you can't legally own or that'll make your sales team cringe. Because a brilliant name that's already taken is just a painful lesson in what could have been.

Got a project in mind?

Let’s talk brand naming.

Whether you're in Auckland and can join us for a cold pint, or you're based elsewhere in New Zealand where a video call will have to do for now, we'd love to hear from you. Let's create a name that's memorable, ownable, and sets you up for success.

Call us, or use the form – we promise not to make it weird.

Phone: 09 929 1216