Roma Coffee Roasters
Overview
Roma Coffee Roasters, a New Zealand family business with four generations of expertise, truly lives and breathes coffee. To share their passion and distinctive local blends more widely, they sought to invigorate their brand and enhance their online presence, ensuring their rich heritage shone through.Brand
Roma Coffee Roasters possesses a rich history and a deep-seated passion for exceptional coffee. To truly reflect this legacy while appealing to modern coffee aficionados, a carefully crafted brand identity was paramount. We set out to develop a visual language that felt both timeless and fresh.
The goal was to create a cohesive brand system that spoke to their dedication, from the beans they source to the final cup. This involved developing a distinctive logo and a unique illustrative style to bring their story to life.
We designed a memorable logo that captures Roma's deep New Zealand roots and their commitment to premium quality. It’s a mark that’s both welcoming and speaks to their generations of coffee craftsmanship.
Web
To serve their customers better and expand their reach, a custom WordPress theme was developed, providing a flexible and powerful foundation. This approach allowed us to tailor every aspect of the site to Roma's specific needs, including robust e-commerce capabilities through WooCommerce. Our team also handled the website copywriting and directed a photoshoot to ensure every element was pitch perfect.
We built a smooth online shopping experience using WooCommerce, fully integrated into their custom WordPress theme. This allows customers to easily browse and purchase Roma's coffee and equipment, while providing Roma with a powerful backend to manage sales, inventory, and customer interactions effectively.
