OHUG
Overview
OHUG stands as a cornerstone in New Zealand's power infrastructure, supplying critical overhead and underground electrical products. We joined forces with them to significantly boost their brand's digital impact and engineer a sophisticated web platform tailored to the specific demands of their wholesale clientele.Brand
The big picture for OHUG was clear: elevate their online game to match their heavyweight status in the electrical supply industry and, crucially, to make life easier for their wholesale customers. This wasn't just about a new website; it was about understanding their unique business rhythm and building a digital experience that truly worked for them and their specialised B2B client base in New Zealand.
OHUG's existing reputation for quality and reliability in the New Zealand power equipment sector is second to none. Our job was to ensure their brand identity visually communicated this strength and expertise, creating a cohesive and instantly recognisable presence.
Web
For a business like OHUG, with specific wholesale requirements, an off-the-shelf ecommerce solution was never going to cut it. We rolled up our sleeves and built a bespoke Next.js (React) website, complete with a custom ecommerce engine and a flexible Sanity CMS backend, truly tailored to their needs.
The challenge of creating an online ordering system that genuinely works for wholesalers isn't a small one. Standard retail carts just don't understand the nuances. We engineered a custom e-commerce workflow from the ground up, integrating features that simplify bulk ordering, account management, and access to specialised pricing, directly addressing the day-to-day realities of OHUG's customers.
Giving the OHUG team the power to manage their own content effectively was essential. We implemented Sanity CMS, a headless content management system that offers incredible flexibility. This means OHUG can easily update product details, publish news articles, and manage promotional content without needing to call a developer for every little change.