MacKenzie Coffee Co.
Overview
MacKenzie Coffee Co. isn't just about a great brew; it's a legacy rooted in the South Island, with five decades of coffee expertise poured into every bag. To help share their passion and unique South Island-crafted coffee with a wider audience, we partnered with them to revitalise their brand and develop a compelling online presence.Brand
For a family business as steeped in South Island heritage and coffee pioneering as MacKenzie Coffee, a brand identity that truly spoke to their roots and expertise was paramount. They needed a look and feel that was as robust and characterful as their blends.
We got to work crafting a comprehensive brand identity. This included a memorable logo, a versatile roundel for broader application, and a suite of cohesive brand assets designed to resonate with proud South Islanders.
Web
The website was built on a bespoke WordPress theme, tailored specifically to MacKenzie Coffee’s unique brand and operational needs. This wasn't an off-the-shelf solution; it was a carefully crafted digital space ensuring flexibility and a true reflection of their South Island identity. This custom approach allows for easy content updates and future scalability, ensuring the site can grow alongside the business.
The core of this project was to provide a seamless experience for both individual coffee enthusiasts and wholesale café partners, all powered by robust WooCommerce functionality.
At the heart of the site is a powerful WooCommerce integration. This allows customers to easily browse and purchase MacKenzie Coffee's signature blends and single origins online. The system handles everything from product listings and inventory to secure payments and order management, providing a smooth shopping experience that encourages repeat business.