Day Architects
Overview
A decade-long partnership with one of Auckland's most thoughtful residential architecture practices. We've worked alongside Lisa Day and her team across brand strategy, identity, advertising, and collateral - helping shape a practice that knows exactly who it is, and looks the part.
Brand Development
Day Architects has always had a clear point of view. Lisa Day's approach to residential architecture - intuitive, considered, deeply human - just needed a brand identity that could carry that weight. Our work began with positioning: articulating what the practice stood for, who it was for, and how it should speak. The result was a brand platform built around a simple, resonant idea: Spaces for life
From there, we developed an identity that matched the quality of the work. Clean, elegant, and warm without being precious. The logo mark, the typography, the colour palette - all of it was designed to feel at home in the same spaces Day Architects creates. The kind of brand that earns trust before a word is read.
Reaching the right kind of client - the ones who value craft over cost and legacy over trends - means showing up in the right places. We've supported Day Architects with print advertising and targeted collateral. Considered placements for a considered practice.
The most recent expression of this is the Day Architects Lookbook - a beautifully produced print piece that puts the work front and centre. Part portfolio, part brand story, it's the kind of thing people keep on their coffee table. Which, for an architecture firm, is probably the best possible outcome.
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