Agmax
Overview
Agmax is a trusted, family-owned New Zealand business that has supplied Kiwi farmers with high-quality dairy hygiene and animal health products for over 30 years. To secure their position for the next generation, they needed to evolve their brand and create a digital experience that matched the quality of their products and their reputation for no-nonsense service.
Brand
We developed a brand strategy that embraced Agmax’s rich heritage while positioning them for the future. The new identity system is clean, confident, and rooted in their core values of honesty and reliability. This visual language was rolled out across all touch-points, including a complete redesign of their product packaging to create a cohesive and recognisable presence on-farm and in-store.
Web
The new Agmax website, built on Statamic and Laravel, provides a robust and user-friendly digital platform. We designed an intuitive experience that makes it easy for farmers to find product information, access technical advice, and connect with the Agmax team. The site effectively communicates the new brand identity and serves as a vital tool for customer support and sales.
To provide immediate, practical value to farmers, we designed and developed an interactive Milk Grade Wizard. This online tool acts as a digital consultant, guiding users through a series of diagnostic questions to troubleshoot milk quality issues. By pinpointing the likely cause of the problem, the wizard delivers clear, actionable solutions and relevant product recommendations, reinforcing Agmax’s position as a go-to expert and trusted partner in the field.
Technology
React revolutionises user interface development, enabling seamless digital experiences that respond instantly to user actions. Its component-based architecture allows us to create sophisticated interfaces that maintain performance as complexity increases. React's approach means less time wrestling with code and more time perfecting experiences that feel intuitive.
AlpineJS delivers sophisticated interactivity with remarkable simplicity. This lightweight JavaScript framework creates dynamic user experiences without the overhead of larger libraries. Its intuitive syntax lets us rapidly develop features that respond to user actions in real-time, creating websites that feel thoughtfully responsive.
HTML (Antlers)
Antlers brings elegant simplicity to Statamic template creation. This intuitive syntax lets us craft dynamic web experiences with clean, readable code. We use Antlers to build flexible component systems that give clients control over content presentation while maintaining design consistency across their entire digital presence.
Statamic offers content management with refreshing simplicity and remarkable flexibility. Operating on a flat-file structure, it eliminates database complexity while maintaining enterprise-level capabilities. Its thoughtfully designed control panel empowers your team while giving developers the clean architecture they need to build exceptional websites.
Laravel delivers robust digital solutions that scale effortlessly with your business. This powerful PHP framework combines elegant syntax with sophisticated tools for creating everything from streamlined APIs to complex web applications. We leverage Laravel's comprehensive ecosystem to build secure, maintainable code that performs brilliantly under pressure.
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